I’ve been getting really excited by forum acronyms recently – while at Vice we became srsly into lolcats, now I’m working at Mother and Baby magazine on their new site and the forums are just amazing – who knew that ttc is ‘trying to conceive’ or the lo is ‘little one’. I love how each section of society or whatever have their own unique terms or acronyms. Anyway I read this book ages ago and its stuck with me – I’ve always been a fan of slang, the wrong word for something back when you were a kid could have been a faux pas on a social level equal to turning up to hang out in the park with Hi-Tec instead of Fila or Nike.
The book is called Memoirs of Popular Delusions And The Madness Of Crowds - it was written by Charles Mackay around 1840 and its fucking hilarious – you can read the whole thing here.
London is peculiarly fertile in this sort of phrases, which spring up suddenly, no one knows exactly in what spot, and pervade the whole population in a few hours, no one knows how. Many years ago the favourite phrase (for, though but a monosyllable, it was a phrase in itself) was Quoz. This odd word took the fancy of the multitude in an extraordinary degree, and very soon acquired an almost boundless meaning. When vulgar wit wished to mark its incredulity and raise a laugh at the same time, there was no resource so sure as this popular piece of slang. When a man was asked a favour which he did not choose to grant, he marked his sense of the suitor’s unparalleled presumption by exclaiming Quoz! When a mischievous urchin wished to annoy a passenger, and create mirth for his chums, he looked him in the face, and cried out Quoz! and the exclamation never failed in its object. When a disputant was desirous of throwing a doubt upon the veracity of his opponent, and getting summarily rid of an argument which he could not overturn, he uttered the word Quoz, with a contemptuous curl of his lip and an impatient shrug of his shoulders. The universal monosyllable conveyed all his meaning, and not only told his opponent that he lied, but that he erred egregiously if he thought that any one was such a nincompoop as to believe him. Every alehouse resounded with Quoz; every street corner was noisy with it, and every wall for miles around was chalked with it.
But, like all other earthly things, Quoz had its season, and passed away as suddenly as it arose, never again to be the pet and the idol of the populace. A new claimant drove it from its place, and held undisputed sway till, in its turn, it was hurled from its pre-eminence, and a successor appointed in its stead.
“What a shocking bad hat!” was the phrase that was next in vogue. No sooner had it become universal, than thousands of idle but sharp eyes were on the watch for the passenger whose hat showed any signs, however slight, of ancient service. Immediately the cry arose, and, like the what-whoop of the Indians, was repeated by a hundred discordant throats. He was a wise man who, finding himself under these circumstances “the observed of all observers,” bore his honours meekly. He who showed symptoms of ill-feeling at the imputations cast upon his hat, only brought upon himself redoubled notice. The mob soon perceive whether a man is irritable, and, if of their own class, they love to make sport of him. When such a man, and with such a hat, passed in those days through a crowded neighbourhood, he might think himself fortunate if his annoyances were confined to the shouts and cries of the populace. The obnoxious hat was often snatched from his head, and thrown into the gutter by some practical joker, and then raised, covered with mud, upon the end of a stick, for the admiration of the spectators, who held their sides with laughter, and exclaimed in the pauses of their mirth, “Oh! what a shocking bad hat! …. What a shocking bad hat!” Many a nervous, poor man, whose purse could but ill spare the outlay, doubtless purchased a new hat before the time, in order to avoid exposure in this manner.
The origin of this singular saying, which made fun for the metropolis for months, is not involved in the same obscurity as that which shrouds the origin of Quoz and some others. There had been a hotly-contested election for the borough of Southwark, and one of the candidates was an eminent hatter. This gentleman, in canvassing the electors, adopted a somewhat professional mode of conciliating their good-will, and of bribing them without letting them perceive that they were bribed. Whenever he called upon or met a voter whose hat was not of the best material, or, being so, had seen its best days, he invariably said, “What a shocking bad hat you have got; call at my warehouse, and you shall have a new one!” Upon the day of election this circumstance was remembered, and his opponents made the most of it, by inciting the crowd to keep up an incessant cry of “What a shocking bad hat!” all the time the honourable candidate was addressing them. From Southwark the phrase spread over all London, and reigned, for a time, the supreme slang of the season.
The next phrase was a most preposterous one. Who invented it, how it arose, or where it was first heard, are alike unknown. Nothing about it is certain, but that for months it was the slang par excellence of the Londoners, and afforded them a vast gratification. “There he goes with his eye out!” or “There she goes with her eye out!” as the sex of the party alluded to might be, was in the mouth of everybody who knew the town. The sober part of the community were as much puzzled by this unaccountable saying as the vulgar were delighted with it. The wise thought it very foolish, but the many thought it very funny, and the idle amused themselves by chalking it upon walls, or scribbling it upon monuments. But, “all that’s bright must fade,” even in slang. The people grew tired of their hobby, and “There he goes with his eye out!” was heard no more in its accustomed haunts.
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