Oh yes indeed – sat in borders yesterday reading some trade mags I came across a small piece about M-Buzz – Sony Ericsson’s new myspacey thing. I went and checked it out – I guess it’s pretty new and that’s the reason there are 16 bands on it!
Hmmm I dunno – I’ve been thinking about this a bit – do we really need ANOTHER unsigned / undiscovered band site – I mean there are ten’s of probably hundreds of sites out there doing this already and way better than this. Everyone is talking about how ‘discovery’ is the new thing but really I’m not sure – I think ‘curation’ and ‘filters’ are what is important.
I mean look at myspace, youtube and the plethora of other sites out there – they’re all great but surely sites such as Pitchfork, NME, Daytrotter etc are much more useful at helpfully letting us discover new stuff – just putting some tracks up there is all very well and good but people want or need someone to tell them what they should listen to – I’m not saying that Pitchfork is an all seeing oracle but they act as a filter, the myriad of blogs out there also act as filters, Other Music and Rough Trade’s weekly Top 10′s are also amazing filters.
What would be more useful is some sort of social filter, in fact collaborative filtering is what amazing sites like Last FM are based on – recommendations from friends. Who do we trust? – me, I trust my friends, certain blogs, certain news sources, shops like Other Music and Rough Trade etc – couldn’t you create a site that not only let you see what your friends were listening to but also let you opt into certain feeds or Top 10 lists from trusted sources like Pitchfork or Rough Trade?
I guess what I’m trying to say is:
- With this new M-Buzz site – what will be the filters?
- Where are the thousands of established bands that I’m still trying to discover?
- Do I trust Sony Ericsson to recommend music to me?
- Are they a credible?
I’m going to have a think about this.
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